Atlantic Counterparts Press Release
Atlantic Counterparts Press Release
RUSH - Counterparts (Atlantic)
Produced by Peter Collins and Rush
Picture of Album Cover: (A picture of a Nut and Bolt - reminds me
of the clamp and Egg on P/G)
- One of rock's most successful, enduring, and unique propositions, Rush
continues to surprise and captivate, 19 years after the release of their
first album.
- In 1989, the Canadian super-trio made their Atlantic label debut with
"PRESTO," inaugurating a dynamic new phase in the band's
career. That phase continued to gather momentum with 1991's "ROLL
THE BONES," which
soared past the platinum mark, yielding the hit title track as well as
"Dreamline", an AOR smash.
- "COUNTERPARTS," Rush's 19th album and the third for
Atlantic Records,
simultaneously harkens back to the group's power trio roots while
taking Rush's ever-evolving sound closer to the 21st century.
- For the production of "COUNTERPARTS," Rush teamed up
with long-time
collaborator Peter Collins, whose credits include Rush's timeless "POWER
WINDOWS" album. The result is a guitar-oriented, sonic bullet of an
album, the heaviest Rush record in years.
- First radio track: "Stick It Out," a hard-driving, uptempo rocker that
takes Rush fans to the edge of the precipice and invites them to peer
out over the void. Other standout tracks include "Animate" and
"Nobody's Hero."
- There will be a companion video clip for the first single.
- Atlantic will institute a pre-release television advertising campaign
to insure strong out-of-the-box sales.
- A two-part consumer print ad campaign is in the works, with teaser ads
to run in October, followed by a full-blown November print advertising
campaign.
- Rush will begin a six-month North American tour in Mid-January. The
group's live following is both massive and totally loyal.
- Insiders say "COUNTERPARTS" will react well at retail
to live dates.
- Merchandising materials: 1x1/Nameboard, Poster.
Songs: Animate * Stick It Out * Cut To The Chase *
Nobody's Hero * Between Sun & Moon * Alien Shore * Speed Of Love *
Double Agent * Leave That Thing Alone * Cold Fire * Everyday Glory
Also Available: Presto * Roll the Bones